PRINT:Domino’s PMS

Client: Domino’s Pizza

Agency: Newton’s Laboratory

Creative Director: Giannis Sorotos Dimitra Andrikopoulou

Art Director: Argiro Paschou

Copywriter: Dionysia Lampadariou

PMS can be tough, but let’s admit one good thing about it: the cravings are like foreplay before the most intense foodgasms.

For World Menstrual Hygiene Day, we wanted to show people with uteri the golden, crusty lining of PMS: satisfying our cravings. After all, the “healthiest” thing you can do is listen to your body, honour its needs, and treat it like a good friend. And everyone loves being treated to pizza.

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DOMINO'S PIZZA "YOUR PARTY"

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Domino's 2025’s Taste